John Doe

Digital Marketing Specialist

ABOUT

Brief introduction

Digital Marketing Specialist

Dynamic and results-oriented Digital Marketing Specialist with a robust expertise in online advertising, SEO, and branding. Proficient in managing and optimizing Google Ads, Facebook Ads, and Instagram Ads campaigns to drive engagement, increase conversions, and maximize ROI. Skilled in leveraging SEMrush for competitive analysis, keyword research, and SEO strategy development to enhance website visibility and organic search rankings. Passionate about building strong brand identities through targeted, data-driven strategies that resonate with audiences and elevate brand presence across digital platforms. Recognized for a strategic approach, innovative thinking, and a commitment to delivering measurable results in competitive online markets.

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SKILLS & EXPERTISE

Our Expertise to build Your Skills

Google Ads
Facebook Ads
Instagram Ads
SEO
Sem-Rush
CRM
Email Marketing

January 2021 –January 2022

Digital Marketing Specialist

Coding invaders

1. Managed the planning and execution of email marketing campaigns, driving $2.2M in attributable revenue.
2. Enhanced email copy and optimized sequences through A/B testing, increasing the average open rate from 8% to 14%.
3. Directed customer segmentation to automate tagging and email sends based on user engagement with platforms.
4. Boosted free trial-to-paid conversion rate by 15% through personalized email sequences, generating an additional $300,000 in revenue.
5. Identified key user actions linked to churn and implemented targeted email interventions, reducing the average monthly churn rate from 7% to 5%.

January 2022 –January 2023

SEO Specialist /

Microsoft

1. Worked closely with the marketing team to oversee SEO strategies, resulting in a 20% growth in organic traffic.
2. Created engaging website content that drove a 15% increase in user interaction.
3. Managed PPC and Facebook Ads campaigns, which led to a 25% boost in conversions.
4. Played a key role in developing SEO strategies, achieving a 15% improvement in search engine rankings.

January 2023 - January 2024

Brand Manager

The Skillians

1. Spearheaded the growth of D2C e-commerce channels, achieving a 40% annual revenue increase.
2. Designed and executed a strategic product assortment plan, boosting customer retention by 25%.
3. Negotiated and established new partnerships with physical retailers and shopping networks, broadening market reach.
4. Led cross-functional teams to improve the D2C customer experience, successfully lowering the churn rate by 15%.